Successful landlords have one trait in common – they have great marketing and advertising skills. As a landlord, having a great property is simply not enough. You need to be able to get your property out there and get tenants interested.
Marketing your Ogden rental property extensively can help you attract a large pool of prospective tenants. In turn, this can raise your chances of landing your dream tenant. And with a great tenant, you can expect a consistent rental income and peace of mind, among other things.
Keep reading for five tips on how you can advertise your Ogden rental property successfully.
Tip #1: Take Great Photos
Pictures speak louder than words! A rental listing without quality photos is sure to fail. And the statistics can prove it. Listings that include quality photos get more views than those that don’t have any photos.
Also, it’s important to note that prospective tenants will want to see the kind of home they will be potentially renting.
Begin the process by prepping the home. This can include getting rid of any clutter, depersonalizing the space, cleaning it, replacing outdated appliances, and carrying out important renovations or repairs. The goal here is to create a space where a tenant can visualize themselves living.
If you decide to take the photos yourself, make sure to invest some time and effort. Use a professional camera or a smartphone with a solid camera.
Be mindful of the lighting since you will be taking photos indoors. Take photos during the day, when there is maximum light. If the day turns out to be bleak or has an overcast, then ensure you turn on the lights. This will help ensure the photos you’re taking are clear and crisp.
You’ll also want to pay attention to the angles of your shots. Take photos from a corner so that you’re able to capture two walls. Another thing you’ll want to pay attention to is your posture when taking the photos. You’ll want to avoid standing up too high so that the surrounding environment doesn’t appear artificial.
And last but not the least, have a shot list. This will help ensure you prepare well for the photo shoot. Your shot list should include the following rooms: bedroom, bathroom, kitchen and appliances, dining areas, living room, and outdoor spaces.
Tip #2: Write a Proper Rental Ad
After you’re done with the photo session, the next thing to do is to write great copy. The ad copy should be not only an accurate description of the property but also engaging and interesting.
Great ad copy will help tie the entire story together. It can also help the ad rank on search engine results pages (SERPS), which might boost its exposure. A rental ad breaks down into a headline and a description section.
The headline is arguably the most important section of the two. In fact, it has the potential to make or break your chances of landing a tenant. If you don’t write it properly, most renters will simply continue scrolling down to other listings. If you make it
enticing, you’re inviting readers to click through to read more.
Now, a great rental ad headline follows a certain formula. It must include important information, including the rental price, number of bedrooms, number of bathrooms, property type, property location, and a great selling point.
Including this information in the headline will allow prospects to determine whether the home is suitable for them or not without having to click through.
The other important section of a rental ad is the summary description section. This is where you’ll want to get into the nitty gritty of the property. The following are some of the things you’ll want to let a prospective tenant know about.
- Unique features the property has. For example, a walkable location, hardwood floors, new appliances, a private yard, or bay views.
- Use proper descriptors. For instance, spacious, cozy, funky, modern, well-lit, or private.
- Highlight important basics. Such as the number of bedrooms and bathrooms, as well as smoking and pet policies.
- Mention the amenities. You can mention things like appliances, internet, air conditioning, laundry, parking, community rooms, and a pool, spa, or workout room.
- Provide important details about the neighborhood. You can talk about things like walkability, nearby schools, parks, restaurants, and shopping options.
Tip #3: Proofread the Ad
Before you start the distribution process, you’ll want to proofread the ad to make ensure it aligns with the provisions of the Fair Housing Act. It’s imperative to ensure it doesn’t discriminate against a prospective tenant on the basis of:
- Race
- Color
- Religion
- Sex
- Nationality
- Disability
- Familial status
In addition to these protections, Utah also adds state-level protections on the basis of gender identity, sexual orientation, and income source.
Hiring a good property management company can help you navigate housing discrimination laws and advertising your property.
Tip #4: Distribute the Rental Ad
Once you have a stunning listing, the next thing to do is to start the distribution process. Distribute it on as many platforms as possible. Use yard signs, local bulletins, rental listing sites, social media, and even printed flyers.
Doing this will ensure that you cater to both online and offline renters for maximum reach. You should also make sure to follow up on the performance of the ads, especially when you’re running a social media campaign or using rental listing sites.
Tip #5: Hire a Property Management Company
A good property management company can help market your property extensively. They will have the skills to draft proper ads and have knowledge of how to distribute them for maximum reach. They can also help you with a ton of other aspects of your rental property, including property maintenance and tenant screening.
Bottom Line
There you have it – five tips on how to advertise your Ogden rental property successfully. For expert help, get in touch with Alliance Property Management. Established over 22 years ago, Alliance Property Management has an experienced staff that can help you achieve long-term investment success. Contact us today to learn more!
